Internet Marketing Success-Avoid The Google Slap!
Monday, 07 June 2010 07:11 | 
Written by Lauren Botney |
If you are a newcomer to marketing on the internet, you may not yet have heard the sob stories of those who have been "google slapped." Say the term to an internet old-timer and you will see them cringe with fear. The google slap has the potential to completely erase months of hard work almost instantly. It means you have to start all over again. Even worse, it can happen to anyone. In this case, ignorance is not bliss. You need to know what is going on to keep this from happening to you. Here's what you need to know to avoid being slapped by Google and be an internet marketing success:
If you are a newcomer to marketing on the internet, you may not yet have heard the sob stories of those who have been "google slapped." Say the term to an internet old-timer and you will see them cringe with fear. The google slap has the potential to completely erase months of hard work almost instantly. It means you have to start all over again. Even worse, it can happen to anyone. In this case, ignorance is not bliss. You need to know what is going on to keep this from happening to you. Here's what you need to know to avoid being slapped by Google and be an internet marketing success:
1. Follow the Rules. If you want to play ball, you must learn the rules and live by them. Ignorance of the rules is no excuse and the Google system is not forgiving. Every newbie knows that there are two key things to accomplish to build profits in internet marketing: (1) Get traffic and (2) Drive traffic. Using internet marketing to direct consumers to your website is a respectable pursuit. Applying marketing techniques to fool or circumvent search engine (SE) standards will get you booted out of the game. This result is the exact opposite of internet marketing success; it is complete, abject failure.
What do the SE rules require?
2. Be Relevant! Word! Google requires, without exception, that your landing pages, blogs, articles, videos, podcasts, etc be relevant to the title, description and above all, the keyword or keyword phrase you are utilizing in your posting. The Google rules expressly say: "If users don't quickly see what they clicked on in your ad, they'll leave your site frustrated and may never return to your site or click on ads in the future."
You must be alert to the follow ideas in order to create relevant content. Creating relevant content will virtually guarantee internet marketing success:
(a) Your landing pages must be relevant to your keyword, keyword phrases, your ad text and/or the general content of your other publications such as blogs, videos, etc;
(b) If "sponsored" links are used, they should be obvious such. Disguised efforts to advertise rather that inform or educate are a big taboo in this case. Sponsored links should be placed separate and apart from your main content.
(c) Give the audience a 'teaser' of what you can offer, a hint of what may come from peering behind the curtain. They need, quickly, to understand what you can offer them without obligation on their part. Let your reader know that you are empathic, understand what they need and can be helpful in meeting their need.
3. Learn the ABCs of Search Engine Optimization(SEO). In plain text, SEO is the engineered system of semantic analytics that sorts subject. The idea is that when you do a simple word search, you want responses that speak directly to your inquiry. This is considerably more complex that one might first imagine. For example, the word "apple" could mean the fruit or the computer. SEO sorts through the semantic parameters to give you what you want. Bing, Yahoo and mother Google all use SEO in their sophisticated sorting. Building a site that is responsive to the idea of ease of sorting and categorizing will generate a higher rank in the SEO search engine because you are functioning within the system (eg, obeying the rules). Your absolute goal is to obtain the highest SEO ranking possible.
The keyword density approach is a predominantly successful way to navigate within existing SEOs. Start by selecting a keyword or keyword phrases that aptly illustrate your subject content. Then, apply the keyword or phrases at a specified rate. The rate is usually 1% for some publications and can be as high as 3-5% for others. One does not need technical expertise to properly utilize the keyword density formulas. Using the formulas will assure that you fit well within the SEO mechanism and obtain the desired high ranking as the end result.
Today's internet marketing employs the basic building blocks of landing pages, article writing, blogs and video clips. Develop them wisely with proper applcation of the rule and you will get the results you desire. Doing your research first and delivering quality substance in your tools will guarantee the flow of powerful traffic for your sites.
If you are a newcomer to marketing on the internet, you may not yet have heard the sob stories of those who have been "google slapped." Say the term to an internet old-timer and you will see them cringe with fear. The google slap has the potential to completely erase months of hard work almost instantly. It means you have to start all over again. Even worse, it can happen to anyone. In this case, ignorance is not bliss. You need to know what is going on to keep this from happening to you. Here's what you need to know to avoid being slapped by Google and be an internet marketing success:
1. Follow the Rules. If you want to play ball, you must learn the rules and live by them. Ignorance of the rules is no excuse and the Google system is not forgiving. Every newbie knows that there are two key things to accomplish to build profits in internet marketing: (1) Get traffic and (2) Drive traffic. Using internet marketing to direct consumers to your website is a respectable pursuit. Applying marketing techniques to fool or circumvent search engine (SE) standards will get you booted out of the game. This result is the exact opposite of internet marketing success; it is complete, abject failure.
What do the SE rules require?
2. Be Relevant! Word! Google requires, without exception, that your landing pages, blogs, articles, videos, podcasts, etc be relevant to the title, description and above all, the keyword or keyword phrase you are utilizing in your posting. The Google rules expressly say: "If users don't quickly see what they clicked on in your ad, they'll leave your site frustrated and may never return to your site or click on ads in the future."
You must be alert to the follow ideas in order to create relevant content. Creating relevant content will virtually guarantee internet marketing success:
(a) Your landing pages must be relevant to your keyword, keyword phrases, your ad text and/or the general content of your other publications such as blogs, videos, etc;
(b) If "sponsored" links are used, they should be obvious such. Disguised efforts to advertise rather that inform or educate are a big taboo in this case. Sponsored links should be placed separate and apart from your main content.
(c) Give the audience a 'teaser' of what you can offer, a hint of what may come from peering behind the curtain. They need, quickly, to understand what you can offer them without obligation on their part. Let your reader know that you are empathic, understand what they need and can be helpful in meeting their need.
3. Learn the ABCs of Search Engine Optimization(SEO). In plain text, SEO is the engineered system of semantic analytics that sorts subject. The idea is that when you do a simple word search, you want responses that speak directly to your inquiry. This is considerably more complex that one might first imagine. For example, the word "apple" could mean the fruit or the computer. SEO sorts through the semantic parameters to give you what you want. Bing, Yahoo and mother Google all use SEO in their sophisticated sorting. Building a site that is responsive to the idea of ease of sorting and categorizing will generate a higher rank in the SEO search engine because you are functioning within the system (eg, obeying the rules). Your absolute goal is to obtain the highest SEO ranking possible.
The keyword density approach is a predominantly successful way to navigate within existing SEOs. Start by selecting a keyword or keyword phrases that aptly illustrate your subject content. Then, apply the keyword or phrases at a specified rate. The rate is usually 1% for some publications and can be as high as 3-5% for others. One does not need technical expertise to properly utilize the keyword density formulas. Using the formulas will assure that you fit well within the SEO mechanism and obtain the desired high ranking as the end result.
Today's internet marketing employs the basic building blocks of landing pages, article writing, blogs and video clips. Develop them wisely with proper applcation of the rule and you will get the results you desire. Doing your research first and delivering quality substance in your tools will guarantee the flow of powerful traffic for your sites.
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